The Brand
Fine shoes for pleasure and leisure
RUBIROSA shoes are timeless and modern, the epitome of quiet luxury, made in Italy.
Swiss brand RUBIROSA presents the contemporary face of leather shoes: the comfort of sneakers and the endurance of traditional footwear. Crafted with love, considerate of nature, every stylish pair can be joyfully worn every day, everywhere.
RUBIROSA believes pleasure is found in the people and things we love, through which we become our best selves. Leisure is everything else.
Porfirio Rubirosa
Life and Love in the fast lane
The brand is inspired by Porfirio “Rubi” Rubirosa, a real-life adventurer whose elegance, passion and non-conformist character informs every stitch.
The famous Latin American was a style icon and the last great playboy of the twentieth century. Among the jet set of the forties and fifties, Rubirosa was considered the “ultimate man’s man”. He played polo, loved women, piloted aeroplanes, drove racing cars and searched for sunken treasure in the Caribbean. It’s no wonder that this man-about-town inspired Ian Fleming to create James Bond.
Porfirio elevated pleasure-seeking to an artform.
And we, like him, believe that the secret to a joyful life is real interest in everyday details.
