RUBIROSA respects the planet and all its inhabitants. With this in mind we act in the most responsible way at each stage of the production process. Leather is our number one material.
The raw material for our leather originates with cattle from Swiss farms that have earned Bio Suisse certification.
Bio Suisse is a strong, credible and globally recognised brand for organic agriculture, which is committed to a healthy balance between nature, humans and animals.

Sustainability and ethics
begin with animal husbandry

RUBIROSA’s leather derives only from farms that belong to the Mutterkuh Schweiz Association, which is committed to the natural husbandry of farm animals. The Association comprises smaller farms that contain on average six to eight cows. The calves live with their mothers in the field.

Both Bio Suisse and the Mutterkuh Schweiz organisations champion responsible, ecological and animal-friendly values. In combination, they represent a true seal of approval for our raw material.

To further our commitment, for every pair of RUBIROSA Centravo Swiss Alpine Leather shoes sold, a portion of the revenue will be given to the Mutterkuh Schweiz Association, for the ultimate benefit of cattle farmers.

Tracing the Leather’s Origin

Fin-projects has prodigious skill in collecting and assorting Swiss cattle skins. Thanks to the fin-projects and RUBIROSA collaboration, the origin of the leather in our Centravo Swiss Alpine Leather sneakers has a unique traceability, which is unrivalled in the footwear industry worldwide. The source of the quality is discernible.

From Swiss Alps to the Heart
of “Made in Italy”

Once harvested, our raw material leaves Switzerland and journeys to the heart of “Made in Italy”.

Switzerland possesses no tanneries that can process larger batches of hide into finished leather. The tanneries of Tuscany, Italy are unsurpassed anywhere in the world. Our leather is vegetable-tanned in Santa Croce sull’Arno. We choose this type of tanning because vegetable dyes are free of harmful chemicals, colouring and coatings. Only natural ingredients such as Mimosa and Quebracho bark are used. Hence, even after tanning, our leather is 100% natural.

The tanned leather is then sculpted into RUBIROSA Centravo Swiss Alpine Leather shoes at a number of small family businesses in Italy. And then, we hope, they will find their way to you.


Your sneakers are equipped with an NFC chip and will become a distinctive piece in your sneakers collection, thanks to their individual identification number. By registering in the collectID App, your sneakers become unique and you can be sure that these are genuine RUBIROSA sneakers that was created in a sustainable and fair production process in Switzerland and Italy.


The App also makes you an exclusive member of the RUBIROSA family and gives us the opportunity to communicate directly with you. You will always be one of the first to hear our news. Join our cause and benefit from the advantages and simply plant a tree.


STEP 1 _ Download the collectID App from the App Store or Play Store, or scan this QR code directly


STEP 2 _ Scan the RUBIROSA logo on the tip of your right sneaker. The model with the corresponding information will be visible.


STEP 3 _ If you are a first-time user, please sign up. The most direct way you can do this is via Facebook or Google. However, you can also sign up via email. As soon as your account is activated, click ADD TO MY COLLECTION. This will add the sneakers to your personal collection.


STEP 4 _ You can choose between creating a backup of your collection or skipping this step. Backing up your collection keeps it safe, accessible and convenient if you want to add more products.


STEP 5 _ You will now be directed to a page where you can support our commitment to environmental protection. Select PLANT A TREE and fill out the form. You can find detailed information about this project at Sustainability.

What does collectID do?
collectID is a product authentication ecosystem allowing users to easily authenticate and trade products by simply tapping their smartphone on the item. By combining blockchain technology and NFC hardware, collectID fights the problem of counterfeiting. Thus, collectID reinforces consumer confidence in brands and retailers while simultaneously creating a new, secure resale market.


How can I access the collectID ecosystem and its features?
Download our collectID app from App Store or Google Play and create a personal profileare identical for both iOS and Android.

What is blockchain and how does it work?
A blockchain is a data structure that is designed to maintain a digital ledger of transactions. The software that manages a blockchain works by distributing copies of this ledger to every computer running the software, creating a decentralized network of machines that all hold the same exact transaction history. When an entry is added to the ledger on one machine, every other machine participating in the network must update their ledger to match the changes. It can be thought of, more familiarly, as an extra secure database with the added benefits of transparency and decentralization. This is how CollectID stores the details of your portfolio so that, by virtue of some clever cryptography, only you have the credentials to transfer the ownership of your collectibles. Blockchain technology ensures that the RUBIROSA product ecosystem is as secure as technically possible.


What happens with my data when I delete my collectID account?
Your user account and all associated data will be deleted from the CollectID database. The blockchain wallet will persist, but all connections between the wallet and your user account will be deleted. The products in your portfolio will be deleted from the CollectID database.


What does NFC stand for and how does it work?
NFC stands for Near Field Communication. It is a technology that enables a wireless connection between battery-free, passive tags with a reading device such as a smartphone.


Which smartphones work with NFC?
iOS: iPhone 7 or newer versions
Android: all the latest Android smartphones can scan NFC tags.


Where else is NFC-technology normally used?
NFC technology is already being used intensively in areas such as payment transactions e.g. NFC tags enable contactless payments with credit and debit cards.


What information is stored on the collectID NFC tags?
The collectID NFC tags contain an encrypted URL (web address) and a unique NFC-ID. The collectID NFC tags do not contain any other data. The tags have no access to the data stored on the reading device (smartphone).


Is customer-specific data stored on the collectID NFC tags?
No customer data is stored on the tags! The passive collectID NFC tags contain only an encrypted URL (web address) and a unique NFC-ID to identify the product.


Can I be located through the collectID NFC tags?


Can the collectID NFC tags be removed?
The collectID NFC tags cannot be removed without being destroyed. This is an important security feature of the collectID NFC tags.


Can I take products with collectID NFC tags through a security check e.g. at the airport?
Yes! There are no known restrictions.

How can I transfer a product to another user?
Open the collectID app and click on the product in your collection that you would like to transfer. Press “transfer product” and follow the instructions on the screen.


Do I need to pay any additional service charges when I use the collectID ecosystem/app and its features?
No! There are no extra or hidden charges for using the technology or the collectID app