RUBIROSA goes Pitti Uomo

RUBIROSA – The Gentlemen’s Brand Handmade leather sneakers and accessories with Italian style. The new collection will be presented exclusively at Pitti Immagine Uomo 92 in Florence.

Swiss label RUBIROSA manufactures exclusive shoes and accessories for men and preserves the traditional standards of craftsmanship. “We rely on the most experienced manufacturers in Italy,” explains CEO, Flavio Agosti. The Edel business sneakers boast excellent quality and refinement and offer unrivalled comfort. With an innovative, novel sole design, the label positions itself in the premium and luxury category. The products are aimed at urban cosmopolitans of all ages who value class and aesthetics. Men who have certain aspirations for themselves and those around them. Like a true gentleman, the RUBIROSA customer also appreciates understatement. He uses selected pieces to emphasise his own style. Simple, but efficient.

From St. Tropez to St. Moritz

Whether it be Paris, St. Tropez or St. Moritz, there wasn’t a single place that Porfirio Rubirosa left without leaving behind jealous men and unfortunate love-struck women. He travelled in his own B-25 bomber, converted into a private jet for him, drove Ferraris, played polo and never missed a party for the rich and beautiful. As nice as their lives may be, what man would not like to slip into the shoes of a Porfirio Rubirosa, a playboy, gentleman and man-about-town, at least temporarily.

RUBIROSA brings the glamour of days gone by into the present day and will be exhibiting at Pitti Immagine Uomo 92 in Florence for the first time. The new products will be presented at the world-famous, biannual men’s fashion exhibition, Pitti Immagine Uomo in Florence, from 13 June – 16 June. Men’s fashion trends of the future will be presented and discussed in a city whose aesthetics and architecture make it one of the most beautiful places in Italy. With over 30,000 visitors and 1,219 exhibitors, Pitti Uomo is the most important men’s fashion exhibition in the world. Everyone with distinction, from newcomers to established fashion brands, exhibits their products, so virtually everything a man could desire in terms of fashion can be found here.

RUBIROSA, named after the legendary Latin American gentleman Porfirio Rubirosa (1909–1965), is more than just a brand. Like the style icon Rubirosa, this young label represents an outlook on life: embracing beautiful things, fashion, style, pleasure, personality, authenticity and creativity. In short, RUBIROSA is pure joie de vivre – from head to toe.

“I have always cared about clothes, and I will go to any length to look good, but the way Rubirosa dressed made me feel as if I’d fallen off the garbage truck.” Sammy Davis Jr.