“RUBIROSA pop-up at Bongénie Grieder, November 2022”

Bongénie Grieder, the top Swiss firm of fashion distribution, celebrates 130 years of excellence true to our beautiful Country’s tradition. RUBIROSA is proud for having been invited to take part of it as a high quality Swiss brand.

Ava Centravo Naturale
Grieder Zürich

The special exhibit from November 13th to 27th was a splendid occasion to present the entire RUBIROSA collection and its quality pinnacle styles made in Swiss Alpine Leather.

AVA attracted the most attention. Especially the gray wool edition. Positive feedback related to the personality, the refined appearance and, last but not least, the absolute comfort. Quality and values that make AVA the greatest seductress of the season.

Meet and Greet with Alexandre Mentha – RUBIROSA shoe designer


Neuchatel born Alexandre Mentha is a product driven designer, obsessed  with execution and craftsmanship. He debuted in the shoe industry  at Bally Schuhfabriken AG in Switzerland. He later moved to New York to work  for Cole Haan company, which is part of the Nike Inc. Group, successfully combining the classic shoes style with the latest footwear technologies supplied by Nike. It’s easy to see how a perfect fit is for RUBIROSA to work with such  a sought-after designer like Alexandre Mentha, who stands 100% for the common Swiss values. 


Collection Mood

“A game for all”

Shoe Culture

“Good shoes make you feel good. Litterarily” 

Style & Tales

“The soft side of the roam” – Soles and tires to hit the streets with colour 

Style & Tales

“RUBIROSA and the quiet luxury” – If you know, you know