The aim of RUBIROSA is to make the shoes even better and more comfortable. A beautiful shoe is like a three-dimensional, moving sculpture, which requires harmony, elegance, balanced proportions, style and, above all, craftsmanship.

From the selection of the material, the control of quality and colour nuances to the final approval of a shoe, at least 100 operations are necessary. Each pair is individually cut using a template made of cardboard and pulled over the last by hand, and the leather upper is hand-stitched.


The area around the Riviera del Brenta near Venice is known as one of the oldest shoemaker regions in Italy. Today, crafts workshops and production companies still focus on the art of developing and producing high-quality shoes.

The thing that makes the Riviera del Brenta region special is the fact that almost all “designer” shoes on the global market of shoe factories are produced, largely shaped, and marketed on the Riviera del Brenta.

Only the most experienced craft artists from this region are allowed to lay hands on the RUBIROSA shoes. These include family businesses that are in their third generation of manufacturing the products with great passion and dedication.




Leather is a fascinating product and has accompanied, protected and kept mankind warm from the outset. Despite the thick, almost waterproof skin, it is breathable. This means that it allows sufficient moisture and air through and absorbs grease like human skin.

As leather is perishable however, man quickly started developing methods to stabilise the raw animal hide and thereby make it more durable. This process is known as tanning. The leather types used by RUBIROSA are vegetable tanned or chrome tanned.

Each of these tanning methods gives the leather specific characteristics, which are significant for its later application. Chrome tanning creates a soft, light and pliable leather and is therefore used as upper leather. Vegetable tanning is used for interior leather. As it is purely plant-based and the interior leather might later come into direct contact with the skin, allergic reactions are ruled out with this tanning process.

Nappa leather, calf

Nappa leather is a smooth, supple leather, which originates from the upper layer of the skin (grain side). Calf nappa generally feels strong in the hand and is very durable. It can be recognised by the small hair pores which break up the relatively smooth surface. A calf has the same number of hairs and hair pores as a fully-grown cow, but with the difference that these are distributed over a smaller surface area. This gives calf leather a more even look, is smoother and finer and, in comparison to cowhide, has the same or even greater resistance to tearing.

Velour leather, calf

For velour leather, the flesh side of the skin is honed, giving the leather a velvety surface and slight pile. The fibres are less dense than and not as finely intertwined as smooth leather, making velour leather less firm and robust in its natural state. It develops a remarkable resistance to tearing through the tanning process however.