latest stories


Guillaume Hoarau

Guillaume Hoarau In The SRF Sports Panorama

The football player, Guillaume Hoarau from La Réunion, who most recently won the football championship and cup with the Bernese Young Boys, also makes a very good impression as a studio guest. Take a look for yourself.   Perfectly dressed in a light suit, patterned shirt and matching sneakers by RUBIROSA. Hoarau wears the model

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NFC Chip

Fashion And Technology!

With the FW 2020/21 collection, we have implemented a project that combines our sneakers with new technology. The sneakers are all equipped with an NFC chip, which can easily be activated with a mobile phone app. The information is stored in a decentralised blockchain, which guarantees that nothing can be changed afterwards. The authenticity of

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Joan White

New Collection – Details Make the Difference.

Three complete new styles are ready for you! We have created a collection for the autumn that is inspired by the past but set in the world today. We offer an edgier collection, but the sneakers have all the RUBIROSA elements that make the brand unique.    We have paid great attention to the details. Leather

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Rubirosa Shoot

Look behind the scenes – Photoshoot @ De Sede Switzerland

Get a behind-the-scenes look at the new collection spring/summer 2021 photoshoot and get a first, exclusive glimpse of what customers can look forward to discovering in our partner stores and our online shop in just a few months. You can already look forward to the new RUBIROSA trainers. Judy – Ava – Ariza – Joan

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Sneakers Planting Trees

Sneakers Planting Trees

RUBIROSA is even more than just a brand. The company has long been concerned about climate change and its effects and is aware that CO2 emissions are released as a result of the production and transport routes for every pair of sneakers. Thanks to the fact that the production and all the materials used come

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Rubirosa Product Shooting

A pinch of nonchalance

We have put our current sneakers and bags in the best light and photographed them in the photo studio. All our models have been shot from different angles and we now present the whole collection in this new style on our online shop. For the summer, in addition to the standard colours, from white to

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Rubirosa Photo Shoot Milano

Look behind the scenes – Photo shoot in Milano

Get a behind-the-scenes look at the new collection fall/winter 2020/21 photo shoot and get a first, exclusive glimpse of what customers can look forward to discovering in our partner stores and in our online shop in just a few months’ time. You can already look forward to the new RUBIROSA trainers. AVA – ANA –

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New Designers

Two top shots from the sneaker industry take over the design

Alessandro Vigano and Alexandre Mentha are the new creatives at the Gentlemen’s Brand RUBIROSA design team. They bring both years of industry experience and proven know-how in the creation and development of shoes, especially in the sneakers range, and are now taking over the young label’s responsibility for the new collection structure. Italian-born Alessandro Vigano

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Unique and Exclusive

Good news for everyone who supported our Kickstarter campaign last spring: the sneakers we produced especially for you arrived today. They will now be checked for their flawlessness one last time, clean packed and sent on their last trip to you. Special attention is paid to the limited edition so that your preferred number will

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RUBIROSA – now available at Eckerle

Our collection with the new autumn/winter sneakers models is now available at Eckerle in Germany at the Stuttgart, Frankfurt, and Münster stores. The gentlemen’s specialized shop, with eleven stores in the most important German cities, is known for its high standards of top quality, exclusive service, and the highest professionalism. We think we are a

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